Local Business
Google maps is a resource that needs to be used by all businesses as a major marketing tool, it should be used by all businesses that are aware of the power of utilizing online marketing.
With the increased use of the Internet today, and with the decrease of traditional methods of searching for products and services such as phone books like the Yellow Pages or other telephone directories, and even the use of local newspapers and publications.
Smart business owners and marketing departments will be aware of some basic facts which are, that people nowadays, particularly the younger generations use telephones, cell or mobile phones, laptops or desktop computers to not only search for a business, but also to read reviews, get directions to that business, finds discount coupons, look for special offers and also to compare competing businesses within any market. The increase of using online searches in place of the old methods has not officially been proven to be the most popular way off searching for products and services today. This trend is increasing and is unlikely to decrease, in fact, all businesses should be aware of this fact, they should be prepared to compete for the best positions possible for their businesses to be discovered online.
All businesses should be listed in the Google maps local business Center for for their town or city. The Google local business Center offers small businesses the opportunity to be found by customers even when your business is closed for the evening or during the night. The Internet is never closed, is always working, and is always being searched and as a business owner, you ought to be aware of the advantages that this opportunity presents to your business, and the opportunity that this resource can offer to your business and future.
It is very easy for any business to get listed on the Google maps local business Center, and there are many businesses that are already listed with Google maps without realizing it. The easiest way for you to find out if your business is listed already is to type in your business name, the location the type of services of product that you sell. If you are already listed you will see your business in the directory, you can find the directory by clicking on the large map shown on the first page of Google, you will notice that is a box next to the map with seven or 10 listings. Each of the seven or 10 listings represents a different geographical area of the town, city or specific geographical location that you typed in when you did your search.
Now, what most business owners do not realize, is that to be on the first page of Google under the Google maps section is prime real estate, this is valuable online real estate. Typically, the keywords and keyword phrases typed in one a customer is searching Google for a local business or service provider, these words have a high commercial intent, as opposed to browsing our research are indeed, educational intent.
To have your business listed on the first page of Google when somebody is typing for the product or service that you provide in the location of your business gives you and almost unfair advantage over your competition. In fact, I would be prepared to predict that having your business listed on the first page of Google, inside the Google maps section, within this seven or 10 box would produce an enormous boost to your business, as the search terms used by Google, when displaying a seven box or a 10 box, is highly commercial intent keywords and key phrases, and will most likely be a very popular search term with high-volume searches each day, week, or month. Google maps offers your business the opportunity to increase sales, to decrease marketing costs, to dominate the market that you're in, and you could leave your competition wondering what they have to do to take your spot on that first page 7 box or 10 box.
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The enormity of the possibilities that Google maps can offer to your business should not be underestimated, in fact, if you truly understood the value and discovered the key to getting your business listed on the first page, within the Google maps section, which we already have highlighted as being prime virtual online real estate, your business would generate more highly targeted leads for free, long-term and increase your share of the marketplace.
In the coming articles within this series we will go deeper into the opportunity presented by utilizing the Google maps, local business Center listings for local businesses.
Here are the headlines of the other articles within this series
1. What is Google maps and what has it got to do with your local business?
2. How to get your business listed on Google maps
3. Learn how your customers use Google maps
4. You can dominate your competition
5. Are you already listed on Google maps?
6. How to get on the first page of Google maps within the seven bo
7. Google maps listing and optimization packages
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